Aamir’s new multi-crore deal
Tuesday, 31 January 2012
The theatrical rights for ‘Talaash’ have been sold for a whopping Rs 90 crore
Aamir Khan
Whenever you think SRK or Salman has created a record, at least as far as money-making goes, comes Aamir Khan to steal their thunder. Recently, it was reported how the theatrical rights for Shah Rukh Khan’s ‘Don 2’ had been sold for a huge sum of Rs 80 crore. Now we hear that Aamir’s forthcoming ‘Talaash’ starring Rani Mukherji and Kareena Kapoor has been sold to Reliance for Rs 90 crore.
Insiders say the deal was signed recently between Excel Entertainment (the producers of ‘Talaash’) and Reliance. But what makes this deal special is that ‘Don 2’ is an established franchise and hence recovery wouldn’t be too difficult. ‘Talaash’ on the other hand, is riding solely on the shoulders of Brand Aamir.
However, knowing Mr Perfectionist’s ways and his marketing techniques, we are sure he has another blockbuster in his kitty!
